Web Analytics Autopilot — guides, setups, and definitions.
A correct GA4 UTM link needs utm_source, utm_medium, and utm_campaign (utm_content and utm_term are optional), which populate GA4's Session source, medium, and campaign. Use lowercase, one separator, and GA4-recognized medium values so traffic lands in the right channel.
Read →GA4 marks traffic Unassigned when a session's source/medium match no rule in the default channel grouping — almost always a malformed or non-standard utm_medium. Here's how to diagnose and fix it.
Read →A UTM naming convention is a written, enforced rule for formatting all five UTM parameters — lowercase, one separator, a fixed source list, and a fixed medium list — so GA4 reports never fragment into near-duplicate channels.
Read →Zero GA4 traffic on an AI-built app is almost always one of five things: a placeholder Measurement ID, the tag not deployed, GA4's 24–48h processing delay, ad blockers, or a single-page app that fires one page_view. Here's how to find which.
Read →After launch, check five things in order: are real humans arriving (not bots), does anyone complete the one action that matters (activation), do they come back (retention), where do they come from, and does anything convert.
Read →You don't need 200 GA4 reports. Track five things: active users, traffic source, engaged sessions, your one key event, and revenue. Each maps to a single number you can watch weekly.
Read →Nearly half of web traffic was bots in 2023. Why CDN and server 'visits' overcount humans, how AI crawlers like GPTBot inflate the numbers, and how to get a truer human count with bot filtering and first-party owned events.
Read →MCP analytics means using the Model Context Protocol to let an AI coding agent register sites, connect providers like GA4 and Meta, and pull normalized metrics by calling tools instead of clicking dashboards. A definitional explainer.
Read →Cloudflare Web Analytics is a free, cookieless RUM beacon that counts page views and visits; GA4 is a cookie-and-event product built for attribution and audiences. That difference is why their numbers never match — and which one you read depends on the question you're asking.
Read →Install the TikTok Pixel and LinkedIn Insight Tag on a Next.js App Router site: load each once with next/script (afterInteractive), then fire a pageview on client-side route changes so SPA navigations aren't lost.
Read →GA4 and Meta report different conversion counts because they use different attribution windows, count conversions differently, and lose different data. Here's why a 10–30% gap is normal and how to reconcile it.
Read →A practical guide to wiring Meta's Conversions API into a Next.js app: fire the Pixel and a server event with a shared event_id, get the hashing rules right, and verify deduplication.
Read →Google reversed its plan to kill third-party cookies in Chrome, but first-party analytics still wins in 2026 — because Safari, Firefox, ad blockers, and data ownership never depended on Chrome's cookie.
Read →How to add real analytics to a site your AI coding agent built — what to track, why owned events matter, and how to avoid the usual tracking gaps.
Read →A step-by-step guide to wiring Google Analytics 4 into a Next.js app, the events that actually matter, and how to verify your tracking is firing.
Read →First-party owned events vs data pulled from GA4/Meta/etc. — the difference, the trade-offs, and why a resilient analytics setup uses both.
Read →